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 Main Index : Devotionals : Marketplace Meditations

 Devotional For  
Saturday October 17, 2020.

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The Benefits of Obedience

This is what the LORD says-- your Redeemer, the Holy One of Israel: "I am the LORD your God, who teaches you what is best for you, who directs you in the way you should go (Isaiah 48:17).

My career has been in marketing and advertising. Early in my career I learned to distinguish the difference between features and benefits. Features represent characteristics of a product or service. Benefits are those things that directly benefit me by using the product or service. For instance, my new computer has incredible speed and lots of memory (feature). This allows me to do things quicker and easier (benefit). People are more concerned about the benefits than the features.

God tell us in the above verse that there are some direct benefits to the features of His nature. He is a God who is committed to teaching his children in the way they should go. What is the real benefit of His teaching us? He answers this in the next verse.

"If only you had paid attention to my commands, your peace would have been like a river, your righteousness like the waves of the sea" (Isaiah 48:18).

The Lord tells us that the benefit to allowing God to teach us and lead us in the way is peace and righteousness. Here is a guaranteed promise from God. I often use guarantees in my advertising claims. Here is God's immutable guarantee. You will have peace like a river and righteousness like the waves of the sea! What a great promise!

Friend, are you trusting God with the very details of your life so that He can lead you in the way you should go? Are you allowing Him to teach you? Seek the Lord today for what He wants to teach you and allow Him to lead you to insure peace and righteousness in your life.

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